When Should Your Ecommerce Business Employ a Graphic Designer?
When it comes to ecommerce, whether a customer is introduced to your business through online marketing, Facebook advertising, an internet search straight to the Home Page or via a banner on another site, the first thing they will see is your design. Having clear design, that reflects and communicates the core values of your business, is key to attracting and retaining your customer base. That’s where the skills of a graphic designer come in. Matt Edmundson has over a decade of experience running successful ecommerce businesses, selling over $50m of products to 6m people worldwide. He gives some guidance on finding a graphic designer, what to expect and how to use the relationship with a graphic designer to make the most impact on your business.
What is a graphic designer?
A graphic designer is a visual communicator. They communicate ideas to inspire, inform, or captivate consumers. They have a proven track record and a background in graphic design and skills using a variety of software. But most important of all, they should get your business and be able to translate that in design.
Do I need a graphic designer?
Yes! You may be a whizz on Photoshop. You may even have designed your own website. But ask yourself, as your business grows, as your sales increase, is the increased graphic design needs really the most effective use of your time? Hiring a graphic designer can:
Save you time and money – freeing up staff to concentrate on their actual strengths
Help you stand out from the competition – having a distinct brand tells a customer something about your company – you care enough to invest in the design
Keep your look consistent – designers can create a suite of templates, letter heads and web design to use across the company
Help your business grow – good design really can increase sales
When should I think about getting a graphic designer?
Now! If you don’t already have one. The sooner you engage a designer the sooner you will see the benefits in increased sales.
Matt Edmundson explains,
"Good graphic designers aren't cheap, but they're worth every penny, especially if you can find one that knows your brand and knows how you want to do things.”
Your visual branding is key online to customers. It is the first message you send out. So you want to get to get it right. It can be tempting, if you have Photoshop and are tech savvy, to maybe save on cost and create your own design. But a graphic designer is so much more than a technical expert on Photoshop. They will bring a whole toolkit of expertise on how to create holistic visual branding for your company, that will cross over all of your marketing and correspondence.
How much should you expect to pay for a graphic designer?
Matt says that depends – on the work that needs to be done and on the budget you can set aside for the work. If you haven’t previously engaged with a designer, it may be a much larger job at first. You will need to get to know each other, as with any working relationship.
As an example, Matt explains he paid a US branding company £18,000 to rebrand the entire Jersey Beauty Company website. But then Matt points to the JBC website as proof that ‘you get what you pay for’, because they ended up with a site that reflects their company and its core image and values.
For ongoing project work, Matt estimates in the region of £500 a day for a good graphic designer. Although this figure could be a lot less depending on whether you employ a full time designer, outsource, and hire locally or internationally.
That sounds like a lot of options - outsourcing, hiring, ordering templates and then populating them with in-house extras week by week…
Working with a graphic designer needs to work for you and your company’s needs. You may want a rebrand of your website – that is one job. You may have new products weekly, offer emails, facebook advertising - there are lots of options available to you depending on your needs.
Outsourcing – it can make sense to outsource large jobs, such as rebranding of your website. Just like if you were refitting a physical store, you would look for a company to undertake the contract, the same is true of website rebranding. It might be tempting to cut corners, but getting the right team to work on your website could make the difference between having a mediocre business and having a great, profitable business.
Hiring an In-house Designer - you may choose to hire a local graphic designer who can come and work on site with you. This has its own benefits – Matt uses in-house staff to work on permanent graphics and email design. That’s because outsourcing for some of those regular tasks can become really expensive.
Templates – Matt explains that when he rebranded JBC’s website, he also got the design team to make a series of email and web templates. This means that the in-house team can populate these templates moving forward. This keeps the brand pure but also reduces longer term costs.
Who should inspire the design?
Ask yourself, who do you want to engage with your company? Matt explains he sees two keys to a successful website – traffic and engagement. Firstly, you need to direct people to your site. That comes from your marketing and business plans, from knowing your customer and how to reach them. Secondly, once they land on your page, however that happens, you need to engage with them. Your customer needs to land on your page and feel like, yes, this company is for me. They get me.
So who should inspire your design – whoever you want to engage with it. If it’s women you’re predominately selling it to, it might not be the right thing for you to have an all-male design team make your website. Include your target customer base in the design and re-branding of your company, give them an active voice, and you will see your sales increase. It’s simple, but it’s the easiest thing to overlook.
Matt Edmundson has over a decade of experience running successful ecommerce businesses. He has sold over $50m of products to 6 million customers worldwide. Matt knows the ecommerce business. He has also learnt the hard way at times. And now wants to share those lessons to work with you to transform your online business. For more information on Matt’s ecommerce consultancy, click the link below:
[Matt] Technology, you gotta love it. Gotta love it when it's live, we've just shot actually, a Facebook Live for one of our other, sort of, e-commerce businesses that we've got right?
[Matt] And we had a power cut halfway through the Facebook Live.
[Beth] We did!
[Matt] Which is not something that they prepare you for in the manual, right? So hopefully we will do this without incidents today.
[Beth] Yeah, yeah, that should be good! Caught up the question of the Facebook Live...
What qualities are shared by most successful e-commerce home pages?
[Matt] Homepages for e-commerce websites, super, super, important right? And the reason they're important, obviously, if you look at your analytics, you'll find for most people, this will be the first place that customers are going to interact with you. So your leads will go straight to your homepage. You may have dedicated landing pages on your website that you send customers to (maybe using ad words or something like that) but a majority of the time, they're going to your homepage.
Your homepage is absolutely essential for your eCommerce website.
[Beth] We've got three tips, we're actually gonna attempt to show the website. Is that the right phrase I wanted to use?
[Matt] Beth's not the most technical person.
[Beth] So for the first time in Facebook Live, we're actually going to try and screencast.
[Matt] So we're going to try and screencast what's on my Batman laptop, which I think is just the coolest decal in the world. This is just a moan at Apple right? I have the new Mac Book Pro, the same size, the 13 inch, but the apple thing doesn't light up on the back. So I can't put my Batman decal on the back of that, and have the same effect, you know, when it's like, dim and dark which is a real shame. Apple, what were you thinking?
Anyway, we're just gonna, moan rant over, we're gonna try and show you the screen during the Facebook Live, so let us know if it works. And we're going to look at some websites, aren't we?
[Beth] Yep, we're gonna review websites' homepages, the first one being Beauty Counter, which we discovered last week, and that's why we are reviewing this.
[Matt] Is it? Okay. I'm reviewing it because you told me to. That's normally how it works.
[Beth] Well, it's a beauty company, Jersey, yeah we've got a beauty company so, kinda liked it. Okay so we've got three tips:
Tip 1: Make sure you create a clear and compelling headline.
[Matt] Okay so, the idea of creating a clear and compelling headline is hopefully obvious, and this is one of the things, I'll venture to say most e-commerce websites do very badly. They don't create these compelling headlines, now if we look at Beautycounter. So, this is their website, and if you can see this, can they see this image here?
[Beth] I'll tell ya.
[Matt] Yep, Josh is nodding at me in the back, which is great. So here we can see the homepage and it says here, 'Care About Your Skin Care', it's a really big headline, it's the first thing that my eye is drawn to.
And that's the thing about headlines is, it's the first thing your eye is drawn to when you look at a website, so the headline has got to be big, and it's gotta stand out, it's got to obviously make sense for your website.
So Beautycounter have, 'Care About Your Skincare' - well, that makes sense on their website because it's a beauty website, you're inviting the viewer to do something. So, typically, top tip for you, I would suggest you start the majority of your headlines with a verb.
A verb, because you want your visitor to do something when they're on your website. So, 'care' is obviously a verb, 'to care', I need to care about, so we want you to care about your skin care. So, I'm drawn in.
How do I do that [care about my skincare]? And then they're going to explain to me how I do that. With their products, and so on and so forth, right?
They go down to their sub-headline which then says, 'Get results with clearer ingredients in every step of your routine. Now featuring the all new Beautycounter plus Collection!'. I think that probably could be a little clearer, if I'm honest. It's a bit non-speak, it doesn't really say anything. So, care about your skin care routine and get results with cleaner ingredients in every step of your routine. I just think, make that a little more personal. Towards the customer or the visitor, and draw them in a lot more, for example, 'Care about your skin care, learn how using specific ingredients will dynamically improve your skin care routine, click here to learn more."
This is a bit more compelling.
'Now featuring the all new Beautycounter plus collection', as a visitor, I have no idea what that means right? Maybe as a customer I know what that means, but as a visitor, that needs explanation for me, I don't actually know what that means. I get slightly confused, 'Beautycounter+'. Does that mean Beautycounter without the plus sign is a bit rubbish? - I don't know that, right? So, again, just be clear when using in-house terminology.
Clear and compelling headlines draw the people in, make them personal. Start them off with a verb and you should do really well. Make them big, the first thing people are gonna see, you know, use that to really draw people in.
[Beth] Scroll down a little bit....Oh yeah, it doesn't, the thing that I don't find clear about it is, it doesn't have, where do you click? Do you know what I mean, on that headline.
[Matt] There's no actual call to action on this headline...there's no button there. So, that makes it quite difficult. Now you obviously went to this site, you liked it. So, what was it about the site that you liked?
[Beth] I just liked the fact that they had a nice headline I think, and I was like, ooh this is nice. And also, it's got a 'never list' which has got beauty ingredients that you shouldn't use, which said something on it I like, but really transparent, and really cool.
[Matt] Oh yeah, if we go to there, actually, I'm not on their homepage, so here again, we're now on the homepage...you see that, it has got a call to action.
'Hello Sunshine', is quite a catchy headline I suppose if the sun's coming out. 'Catch rays the safer way with sun essentials for face and body', that's quite clear, that works quite well I thought. But, as you can see on my screen, it's the main thing, it's the primary thing that I'm seeing here, and I do think...can I say something about their logo?
[Matt] ...sorry Beautycounter, it is way too big on this page! I mean, if you think about how much real estate space that your logo has taken up on my screen, that's a shedload of stuff right there on my screen right? So, I'd make that logo a little bit smaller, so that actually, when I hit the page, I see the whole of this image rather than having to sort of scroll up and down.
And I'd probably get the programmers to write a little bit of code to maximise that to different screen resolutions, if that makes sense. - So, little top tip for you. So now they've got this Talk Transparency.
[Beth] Yeah, which is great, because that pulled me in because there's that ooh!
Tip 2 for creating a successful eCommerce homepage: design a hero image that relates to your ideal customer.
[Matt] Okay, so let's pull up the Squarespace website here. And, I love the Squarespace website, I think they do this whole thing well. If I talk briefly about their logo: see how small that is? Compared to Beautycounter, be like Squarespace right?
[Beth] You've got logo issues.
[Matt] I've got logo issues! No, I have to be honest, people don't care about the logo. They just genuinely don't. You care about it, which is great, but everybody else doesn't. Anyway, I digress. So, let's look at their headline, 'Make Your Next Website', I think that is a super clear headline for anybody who comes to their website, right? I mean, this just tells them exactly what they're gonna do.
The thing I think Squarespace do super well is they do their customer image super well, so they design a hero image that relates to your customer top tip, so they've got actual pictures of their customers and their customers' websites on the homepage.
[Beth] That's great, I like it.
[Matt] I think they do that really well, so, top tip, watch Squarespace and see how they do things. The image that goes with it [your headline, is called...] a hero image. In that hero image, if you can, show what success looks like for your customer, that is a super clever thing to do. - So have a look at doing something like that.
[Beth] Cool, so you've got an amazing headline, you've got a wonderful hero image that reflects your customer, and...
Tip 3: Differentiate between new customers and existing customers
[Matt] That this could be like, a whole video on just this one thing right?
[Beth] We should probably do it in the future.
[Matt] Probably should. In fact, we found we could do a whole series on headlines and imagery, and we've done actually a lot of webinars and so this is a little teaser! There's more information coming at some point.
The thing about this is, this for me is where the internet is going at the moment.
For eCommerce, one of the trends over the last few years has been the massive shift from desktop to mobile, right? And if you run an eCommerce website, you've had to think about that, and prep for that, and make provision for that. And so, as an e-commerce site owner myself, and doing all the consultancy, one of the things I'm like, 'where is this all going?'
Personalization is the big thing now to start hitting eCommerce websites. What do we mean by that? I think the journey, the website journey, is going to start to become much more tailored, much more specific for different users. So rather than just having one kind of way that everybody interacts with your website, you'll change it depending on who is visiting your website.
So just a real simple thing, if you think about Amazon's website right? Now Amazon, if I go to Amazon and look at their homepage, it looks different for me than it does for you.
[Beth] That's true, yeah...with all the favs.
[Matt] All your favs. All your soft, cuddly things.
[Beth] Yeah, no, my books! All my books.
[Matt] All your books and things like that right? Now, and I'll buy gadgets and all that sort of stuff, so Amazon is very good at personalising their homepage towards me based on my buying habits. - And they're very good at personalising towards you and your buying habits. So it draws you in right? Super helpful if you've got a lot of products.
Top Tip, when someone comes to your website and you don't know who they are because you've not stored a cookie on their computer, so you don't really know them. You think this is the first time they've been to your site. You treat them as a lead, you treat them as someone you have to woo in effect to become a customer.
[Beth] I like that word.
[Matt] Woo. So what do you have to do to win this person to become a customer, and that becomes the main thing about homepage right? So, on Jersey, for example, let's talk about Jersey. Wonderful Jersey, this is our website, which Beth has all the content for, she's awesome. So, as you can see, it says here, 'Everything You Need For Amazing Skin, Get expert beauty advice, order free skincare samples and buy with confidence!'. Simple, clear, compelling headline.
But notice how we have done this 'Try Free Samples, Create a Skin Profile', this is all targeted right, at new people, so if you're an existing customer, you don't necessarily need the free samples then because you know exactly what is you want, right? But, if you're new to our site, and you don't know what it is that you want, you don't know what to buy, we've had a lot of success by promoting the free samples. Customers try the free samples, they order free samples from our site, we send them the free samples with a voucher. And encourage them on their next purchase, which means actually, we draw people in quite a lot because these products aren't cheap.
But the point I want to make is, we treat people that we don't know about as if, actually, they are a new customer, Netflix do this really well. And so if I scroll down on this page, other things that we do, we clearly show the brands that we sell because people that come to our site, maybe haven't shopped with us before, maybe do know what kind of brand product they want, so we want them to click through to that really quickly. We show the best sellers, which again is super helpful, right? Because people, more than likely are going to be interested in these kind of products.
[Matt] Then I'll scroll down a little bit further, we start to have things like, now we've got the video. A sort of what is beauty video, which is quite cool.
[Beth] That's Michelle.
[Matt] There's Michelle, the lovely Michelle, who I think caused the power cut earlier, but let's not go into that. So you've got Michelle and all the guys here at the office talking about beauty and we, we're starting here to show our values, right? And that culture which again draws people in, people are definitely drawn to culture and values, and this, connecting with their story. We've got some offers on there, we've got reasons to buy from us, free delivery, join our Facebook thing, get some free samples, money back guarantee, read our blog, then we've got testimonials, so this is all designed for someone who's never been with us before to get confident to shop, to try things, to try new offers, all that sort of stuff.
So, your homepage predominantly assumes that everybody is a new customer. Now, if you can, add some personalization to it. And you can start to track what people are doing, so you know, actually the person visiting the site, is a customer, or they've signed in, or they've got a cookie on their machine. Then, you can do things like this.
So we'll update our website, so it now says oh Matt, you're logged in, so rather than showing you best sellers, I'm gonna show you your favourite products, which then draws me in quick and easy to the products that I want, right? And shows offers related to me and the products that I buy, rather than showing me generic offers and stuff like that.
[Beth] That's really cool.
[Matt] Yeah, that's what we mean, right? So, differentiate between you're new customers and existing customers, wherever you can on your homepage, if you can have a personalised homepage depending on who's visited it, that's where e-commerce is going. That's where you should be looking to invest your money where tech is concerned, and really starting to create this really tailored, personalised experience.
[Beth] Yeah, wow, and if you want to know how to do this specifically for your own homepage, now tell them about mastery, you're the best person to share.
[Matt] Mastery, mastery is a new e-commerce course which we're gonna launch hopefully in the next week or two, actually, and we're just putting the finishing touches on it now. And so, in the next week or two, we are going to launch mastery, but you can pre-register.
[Beth] You can pre-register, yeah, I put the link above, so you'll be able to see that.
[Matt] Above the video, not below? - No, not below, comments below, link above. - Just click on them all and you can see the link. So if you go pre-register, because if you pre-register, you get the best price, but in effect, mastery is a course that is designed for people that run e-commerce businesses and we talk, I mean, we go into so much detail about how we run our own businesses here. What we found works, what we found doesn't work, and how we're driving our e-commerce business again, and the growth that we've now got, and so on and so forth. So, really great, practical stuff, all the lessons we've learned from doing all the consultancy, it is a packed course on how to do e-commerce well. And one of the things that we cover in that, in a lot more detail is this whole personalization thing. In fact, we also cover the headline thing in there as well.
Quite a bit, and actually we do formulas on how to write headlines and what works. So, again, if you want to know a lot more, try mastery, and if you do an e-commerce business, then I think mastery is gonna be such a game changer for you guys. And guys who have done it before, just go and read the testimonials on the site, really, really cool. So, have a think about that, yeah.
[Beth] Yeah, that's fine, the Facebook's just blowing up, but keep commenting! We're having a few technical issues here today, - Mainly with WiFi, so I hope that's all coming through okay because obviously I can't tell, I'm just talking.
[Matt] Regardless of who's carrying on. But yeah, hope you got a lot out of this, if you've got any questions, then leave them in the comments below. Check out the mastery programme, there's more details online. Be worth checking it out if you run an e-commerce business.
[Beth] And we will be back next week. - Next week, yeah? At a later time, probably six o'clock.
[Matt] It's at six, is it not five o'clock with Brenden next week?
[Beth] Oh, it could be next week, yeah, it is! You know more than me, I'm set three weeks ahead, yeah. We pulled it forward and put in a wonderful marketing genius.
[Matt] So yeah, we're gonna be talking about digital marketing next week, and actually, Brenden and I talk about that a lot on the mastery course, so we're gonna be talking about some of those principles. Next week on Facebook Live, Brenden is our digital marketing guru genius fellow, and so if you've got any questions, let us know what they are so we can then try and get them answered on Facebook Live for you, but we'll be talking about all things to do with everything, well, not everything, we'll narrow it down I'm sure. - In part, marketing. - Yeah, Digital Marketing for E-Commerce Owners, something like that will be the title, so if you're interested, check it out, make sure you subscribe and sign up for the notifications on the Facebook Live so you get a notification when it's coming because you don't really wanna miss any of this content, it's gonna be great stuff as we do more on more of these. - Fab. - Is that alright?
[Matt] Yeah, that's good....Thanks for watching guys, we'll see you next week.
In a (first!) Facebook Live session, Matt and Beth discuss the question of when you should hire an eCommerce consultant.
Watch the video and learn:
How to recognise the tell-tale signs that you need to hire an eCommerce consultant.
Why hiring an eCommerce consultant might not be the best option for you.
The vital step in discerning when should take steps to grow and develop your eCommerce business.
Watch the Video
Hi, I'm Matt Edmundson and welcome to our Ecommerce Mastery Facebook Live. I'm with Beth, and this is our first Facebook Live.
First and most, so we need to do a celebration dance!
And we are here to talk about e-commerce.
You're gonna learn three things in today's Facebook Live:
When should your small business contact an eCommerce consultant?
Why an eCommerce consultant might not be best for you.
The four stages of eCommerce growth.
So the question of the week: when should a small eCommerce business consider a consultant?
Actually, all the time, I think whatever stage you're at in your eCommerce business, whatever stage of growth you're at, whatever you're facing and dealing with, actually, there could be a good reason to think about getting a consultant or a coach in to help you.
So, the first thing is to say that a lot of people wanna think about consultants, whether it's eCommerce or any type of consultant, is something's going wrong, right? Something's not working. So, everybody's default is to go, "it's going wrong, quick, let's get a guy in to help us who can fix it."
But, having been an eCommerce consultant for a while now, actually, when it's going wrong, yes, that's a good time to call a consultant, but it might actually be too late as well.
You don't want to wait.
So, a consultant, in theory, in everyday life, is not just supposed to help you when things go wrong. But, actually, they see things that maybe you don't see in the business, right? That's why you have them. You know, you have a coach who maybe looks at things slightly differently to you, who can bring that change and insight, and we need that all the time, I would say.
Now, that said, does that mean that we should all rush out and get a consultant in the business? -
I think you should be open to it all time.
I think when you definitely need help, even if things aren't going wrong.
When you feel like you're plateauing in your knowledge.
When you want to move from one stage of growth to the next:
The four stages of eCommerce Growth
The first phase of growth is the start-up phase. So, this is where someone starts up their business, when you've started your eCommerce business.
And then the second phase is what we call the operations phase, and this is where a lot of businesses struggle because it can involve a lot of minutia and boredom and detail, so on and so forth. It's all about getting the operations of the business set up straight.
This is where, if you're doing well as an eCommerce business, you're actually going to grow. Our experience was we grew quite rapidly and had to keep up with quite rapid change.
This is where we all dream to be, where this thing has a life of its own.
Our advice is to get a consultant to help you through each of these stages.
How we help clients decide whether or not they should choose an eCommerce consultant?
When we talk to clients about eCommerce consultancy, we explain that there are different levels of consulting that are really helpful to know.
We want to know what phase stage of growth the client's in. But, we also want to know what is it that they need help with specifically.
So, do they need consulting just on their eCommerce website? We do a lot of work doing where we sit and look at websites and we critique them and we say, "we think you can improve this, or have you tried that?".
Then there is eCommerce marketing consultancy, for example: how do we do eCommerce with Facebook ads?
Then there's what we call the 'Big Momma', where we don't just look at the website or the marketing, we look at the business as a whole. Specifically, there are these 11 key areas, and we look at them all. This includes your website, and it would include marketing. But much more.
So it really depends on you and your business, where you're at, what your expansion plans are, what your budget is, and so on and so forth.
What we found works really well when clients call is that we actually direct them to watch the Ecommerce Mastery course. Although technically it's not live yet, we do give people a link. That course gives you a lot of great information, and then you would look at that and go okay, 'I know now what to do'.
The decision then is, 'do I get a consultant in to help me implement this in my business, or do I feel confident enough to do it myself?'
You might not need a consultant, you might just want to know how do I get from the operations phase to the expansion phase, how do I do that? What sort of things should I look for?
Watch the Ecommerce Mastery programme, and then you can decide, do I need a consultant? And that's worked super well.
Ecommerce Mastery is a digital course where you can preregister at the moment, it's gonna open in the next few weeks:
There are a whole bunch of lessons on there on how to do eCommerce and how to get from one place of growth to the next.
It's all based on our consulting methodology.
It's all based on what we've learned in 15 years of doing eCommerce ourselves, what we've learned in our own businesses, what we're doing with our successes, how we've handled our failures.
We cover everything from strategy to technology to marketing to fulfilment -- we cover the whole spectrum of commerce.
Everybody that's been on it has found it super, super helpful.
There's a lot of information in that course, and so often when thinking about consultancy, we kind get to the end of our own knowledge, we think, 'I don't know what the answer is, I need somebody to help me'.
Well, maybe there's easier ways to learn that knowledge, and then you can decide whether or not you want a consultant, which is what Mastery would do.
Definitely, preregister if you're interested and you're in an eCommerce business. There are some cool bonuses if you preregister. And so, when the course goes live, you'll get those, check 'em out. - And that's a good way to decide if you need an eCommerce consultant or not.
Facebook Live Plan
Wednesday is Facebook Live day.
Here's my advice when talking to people about getting an eCommerce consultant: think about it, where are you short on knowledge? Is there any way you can plug that knowledge up yourself? Then decide whether you want a consultant.
If you're going to get one, don't wait until it goes totally pear-shaped, because it can be too late.
And, if you're going to get an eCommerce consultant, get one who's got ecommerce experience, don't just get any old consultant or a management consultant that can tell you they can do eCommerce. Get someone who's really specific to eCommerce, who's got a lot of experience with it. Someone you can work with
If you're interested, try the Ecommerce Mastery course, because you'll get a lot out of that, and that's gonna give you a lot of this sort of information that you'll need.
If you've got any questions about eCommerce or eCommerce consultancy or anything like that, then ask them just on this Facebook page or send them in.
Just put them either below this video or send them to the Facebook page.
And we'll answer them live on a weekly basis on Wednesdays.
We're gonna get some guests in as well, which is gonna be really fun, and for that third week we're gonna have an eCommerce genius in, other than yourself.
So, people ask us questions on the phone, they email us, put it on Facebook, Twitter, whatever, and this is a great platform, I think, for us to answer them. So, make sure you ask your questions, and we will do our level best to answer them. And, whenever you ask a question, if it is about your website, leave a link, we would love to see it. -
Yeah, yeah. - It would be cool, wouldn't it? And there are things that we're gonna do, we've not got it ready for this week, but hopefully maybe for next week or the week after, we're gonna have it so on Facebook Live you will also be able to see my computer screen, and so we can review and critique and go through ecommerce websites on Facebook Live with your questions, and hopefully will get done. - That'll be great, it's gonna be different. - So, make sure you like the Facebook page, stay connected with what we are doing, and we will let you know ahead of time when the Facebook Live session is booked. Sub to the notifications, actually, and whenever we schedule it, it will come up on your feed. - That's great, thanks Matt. - Is that all right? Is that all right? Good. Thanks for watching, and we will see you in the next video.
The Matt Edmundson Way to Spy on Your Business Competition Legally and Without Obsession
We all do it. Research the competition. It’s necessary. Especially in the fast paced, ever-changing world of ecommerce. We need to see what other companies are out there right now, offering the same services as us, occupying areas of the market we want to grow into. Having a clear understanding of what our competitors offer, and the gaps in the market, will help us to offer the best service possible to our customers. Knowing our competition is what will set us apart from our competitors.
But there’s a way to research the competition – legally and without becoming so obsessed with what everyone is doing our own business suffers. Matt Edmundson knows all about this. With over a decade’s experience of running ecommerce businesses, generating over $50m of worldwide sales for over 6m customers, Matt has developed the Mastery 2017 course to share the lessons he has learned through his experiences, and teach businesses how to thrive in the world of ecommerce.
Is competition healthy in business?
Perhaps, the wrong question. Because the simple answer is, like it or not, there is competition in business. And actually, if you’re starting a company where there is no competition, and none on the horizon, chances are you won’t have much of a customer base either. As they say, there is ‘nothing new under the sun’.
So we need to make competition a healthy thing, something that works for us, a positive for our company. Matt Edmundson talks about this as learning to watch what other people do, in order to understand what works for you, so your business can thrive. Some companies make the mistake of holding up a mirror to reflect on their performance. In actual fact, the best way to gauge your success of your company is to analyse it against your competitors, in the context of the wider marketplace.
In his online course, Mastery 2017, Matt will take us through a series of steps to understand how we can channel competition in a healthy way, to get a better overall response for our company in the marketplace, using his specific knowledge of ecommerce.
When we learn to shift our mindset to seeing competition as a healthy tool for growth, we begin to unlock the benefits of healthy competition, that it can:
Teach us the biggest lessons – when we are equipped with the tools to compare the competition and to put the information we learn into practice
Keep us on our toes – complacency is one of the biggest killers of ecommerce. We need to constantly improve and respond to the changing needs of our customer base. If we don’t, our competitors will.
Help us exploit industry trends – learning to evaluate our competitors is one of the best market research tools at our fingertips. When we see what methods our competitors are using to succeed, and indeed where they are failing, we can see what could work for our business.
How can I make competition work for my business?
The key to making competition work for your business is having the tools to learn from your competitors. It’s all too easy to fall into the trap of comparing ourselves with our competitors, becoming obsessed with how they are doing, what they are doing and how it measures up to our performance. This path only leads to playing catch up. How can my business be as good as the competition?
Matt Edmundson, in Mastery 2017, provides the tools to approach competition for success. For example, Matt will lead you through a session on making sure your Home Page is doing all it should for your business to thrive. Matt uses his considerable expertise in designing successful ecommerce sites to show you how you can use a study of competitors sites to glean the gems that will work for your company. Far from copying your competitors, or playing catch-up, Mastery 2017 will guide you through the process of cherry-picking the successes of your competitors, to ensure your own business thrives.
Understanding how to spy on your competition legally, and without obsessing, can help you:
Differentiate what you offer – by understanding what your competitors offer, you can see your unique strengths and how you can stand out in the market place
Prioritise customer needs – learning how to approach competition from the eyes of your customers, you can see their needs that are and aren’t being met by your competitors and how you can improve your service
Become more self-aware – often it’s only when we see how easy or difficult it is to navigate a competitor’s ecommerce site that we realise the flaws in our own.
Spying on the competitors legally without becoming obsessed
In his online course, Matt Edmundson uses his vast experience of the world of ecommerce to teach you how your business can thrive. Understanding your competitors is just one building block in a wider strategy of success. By placing the information we can learn from our competitors in context, we begin to see that it is a part, not the whole. This will stop us from becoming obsessed with what our competitors are doing, instead focusing only on how that knowledge can help improve our business.
Competition is a healthy thing, if we understand how we can use it for good! Competition:
Can foster innovation – some of the greatest inventions have come from someone seeing the competition and realizing there was a better way to do things
It can make you work faster and smarter – knowing we are competing with others keeps our energy and focus up
Puts customers first – healthy competition will make you continually ask that vital question – what does our customer need and how can we be the ones to provide for that?
Is a way to learn from others’ mistakes – learning to understand your competitors means you don’t have to make the same mistakes they have.
Matt Edmundson has over a decade of learning experiences to draw on and share with you in his online course, Mastery 2017. By learning how to make competition a healthy tool, rather than making negative comparisons, Matt has developed successful ecommerce businesses, such as Jersey Beauty Company, and has generated over $50m of sales for over 6m customers worldwide. Matt wants to share his experience and expertise with you, so you can put the proven tools Matt has learned into practice and see your ecommerce business thrive.
The Mastery 2017 online course has limited places. In order that you get the most out of the course, Matt has requested we limit the course to 50 participants. Be one of them and see your company transformed.
Let’s face it: a business needs to have a strong online presence and digital marketing strategy, if its leaders want to stay ahead of competitors. If you are like most eCommerce entrepreneurs we meet, then you will want to know which eCommerce trends are emerging, how they will affect your business and what you should do about it.
Not every eCommerce entrepreneur feels confident in their ability to keep up with industry giants, such as Amazon and Ebay. Ask yourself this: as new digital developments are introduced as a fast pace, do you doubt that your eCommerce site is good enough, to keep up to date with competition?
Hey, if you are worried that your eCommerce site will thrive in a crowded industry, it might be a comfort to know that you are not alone. There are so many eCommerce entrepreneurs struggling to implement a clear, digital strategy that will not only attract new customers but also retain existing recognition.
Facing Troublesome Technology
The trouble is: your job used to be easy. If you were an eCommerce entrepreneur 10 years ago, you were one of a kind. Digital strategy was easy, your customers had dial up time to contend with and were used to wafting for Internet purchases! But with over 100,000 eCommerce websites operating on a daily basis, making your small online business stand out has become a tricky art to master.
Want The Potential to Disrupt the Market?
It doesn’t have to be like we’ve mentioned above! Running a small eCommerce business puts you at a great vantage point and we’re here to help. More and more consumers want to buy from sites with personality that will care about their individual clients, just like you and your business.
As a small, online business, you are not weighed down. Unlike industry giants, you can develop quick reactions.
You are nimble and agile.
You are able to shake up the market. With the right know how, you can put into practice what it takes to be an ecommerce master!
Boost Your eCommerce Mastery
OK: you can always hire a digital marketing firm to handle a large chunk of your online strategy. But it is a better idea to have a full understanding of eCommerce trends, as well as digital marketing. This is especially important if you want to regain control of your eCommerce business and implement a long-lasting digital strategy.
I want to help you grow and transform your eCommerce business and thrive online as I teach eCommerce Mastery 2017.
eCommerce Mastery is an online course that will teach you a proven eCommerce system, and I have used in both my own business and clients businesses with great success.
Along with discussing digital trends, online marketing and website design in great, helpful detail, here’s what you will learn when you enrol for my 2017 Mastery course:
Strategy: many eCommerce entrepreneurs struggle to come up with the best strategy for their website. As a result, eCommerce entrepreneurs suffer what is known as “analysis paralysis” in which they have over-analysed eCommerce ideas to death, but have not taken any action. Mastery course will show you how to find your best strategy and how to make it work for your eCommerce business
Build: Your eCommerce website is critical to the success of your business so you will learn how to build and maintain a successful website, with the help of our web development expert, Mark Jackson
Attract: you will learn the answer to one commonly asked eCommerce question “how do I get more people to visit my eCommerce website?” Find out how to do digital marketing well with the help of Brendon MacDonald who co-founded a brilliant digital marketing company Yello Vee Dub.
Engage: you will learn how to engage visitors to your eCommerce store, earning repeat customers and a devoted, loyal following.
Enable: eCommerce is more than putting something online and hoping it sells. You will learn how to deliver exceptional customer experience throughout your business with examples and recommendations.
Get a Fast, Actionable eCommerce Strategy
Give your business a plan of action by completing 2017’s online Mastery course. Grow your eCommmerce site, by developing your knowledge of the industry. You will have a clear vision and strategy that you can easily implement for your business.
Regain Control of Your eCommerce Site
No longer will you have to rely on your graphic designer to tell you about the latest eCommerce trends. No longer will you feel overwhelmed and out of control when it comes to your website. You’ll finally be able to keep up or make headway against your competitors.