Checkout - the e-commerce weekly roundup

Checkout

Wow, what a busy week we’ve had! Hopefully you have also had a productive and fun (!) week. Now sit back, take five minutes and have a read of my weekly roundup of e-commerce news and insights….

Worth noting…

Amazon gives its brand a well-needed boost

Google warns against sneaky customer redirects

*In other news…
Google Adwords celebrates its 15th birthday! 

How did your planning go over the holiday season. It may seem like a distant memory but what could you do differently next time?

Do you love futuristic gadget, did you celebrate ‘back to the future day’, read on here

E-commerce businesses that are in their infancy – some tips for budding entrepreneurs

Love a good story? Want to boost sales? This one is for you

Infographic: 10 mind-boggling stats about mobile e-commerce

Question
Every online business should be constantly re-evaluating their technology. Google has just announced that it will launch its drone delivery service in 2017. Whilst we probably aren’t all about to start using drones (!), are there ways that we can simplify or streamline our business using new technology? Read more here

The numbers
16%
is the amount of people that read everything word-for-word when reading online. We tend to put a lot of effort into writing great content these days. But what’s the point of all that hard work if hardly anybody actually reads it through to the end? Read the full results and interesting content about how to write for the web here

Recommended reading
Jab Jab Jab Right Hook by Gary Vaynerchuk