Checkout - the e-commerce weekly roundup

The temperature seems to have really dropped around here! Why don’t you make yourself a brew and take five minutes to skim through my weekly roundup of interesting news and insights from the world of e-commerce…

Worth noting…

Three marketers tell us what new trends and tools they are seeing in actual use this season comparison to last year. Here’s how marketing tech is different this holiday season.

In other news…

YouTube shopping ad formats now available to all AdWords advertisers. TrueView for Shopping and Shopping ads on YouTube can be set up directly in the AdWords UI. However, the product names can be confusing, read more here

Are you looking to developing an internal culture of content marketing? Aren’t we all?! This article give 8 great ideas on how this can be done. Could that front desk person could be a great hobby photographer, or that sales director could have an amazing video voiceover voice. Look in the nooks and crannies of your team to see what talent you already have. Read more here: 8 Ways To Boost Your Internal Culture Of Content Marketing.

Google+ just got better. Now focused around interests, the new Google+ is much simpler. And it’s more mobile-friendly, they have rebuilt it across web, Android and iOS so the user experience is faster and more consistent whatever screen size you are using. Read more here: Introducing the new Google+.

This article gives an interesting breakdown on the top search terms and conversion rates from this Christmas season. Mobile sales are just beating desktop by only 2%. Read the full article here: E-Commerce Activity Climbing, While Electronics Top Non-Branded Search Terms.

Does your business struggle with deliveries not reaching your customers? This new tart-up was set up to tackle that exact problem! Read all about it here.

Infographic

Are your e-commerce conversion rates in the ‘could do better’ category? If so, read on for 17 ways to see a dramatic improvement.

Question

Are you thinking of buying a smart watch? Either for yourself or perhaps as a present? Look no further! This article gives the full low down.

The numbers

55%
Is the number of consumers who say that their customer service expectations have increased over the past three years. It is also the number of consumers who say that they have moved from at least one company in the past year due to poor customer service.

Are there ways you could improve your customer service. Read this article for further information on the 7 new customer expectations. Investment in technology and process changes must support these changes if you are to be successful.

Read more here.

Recommended reading

The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results by Gary Keller.