Checkout - the e-commerce weekly roundup!

Take a break, get yourself a quick drink and skim through my latest roundup of e-commerce news and insights.

Worth noting…
I am delighted to announce that my new company, Kokobox is now live: a chocolate subscription service with a romantic twist- men take notice!

The biggest content marketing trends of 2015

In other news…
Stop Using Desktop Conversions For Mobile Search: 6 Strategies To Help Drive Mobile Calls
Site Redesign & Migration Tips To Avoid SEO & UX Disasters
Four Reasons Interactive Content Supercharges Your Lead Generation
Is E-commerce to Blame for Black Friday’s Slow Demise?

INFOGRAPHIC: Tired of Useless Meetings? 9 Ways To Make Them More Effective 

Pinterest or Instagram? Which one is better for driving e-commerce. This will be different depending on the business but there are a few helpful hints here

The numbers
is the number of just some of the best social campaigns and stories from December 2015. Before you completely turn over a new leaf and focus on the new year, take a look back at this rather interesting list

Recommended reading
The Accidental Creative: How to be brilliant at a moments notice by Todd Henry