Checkout - your regular e-commerce roundup!

Checkout

Take five minutes out from referendum fever to read through the latest news, stories and insights from the world of e-commerce….

Worth noting…

In other news…

Omnichannel on the line: 4 steps to enhance the customer experience

10 things you need to know about the new Google Maps Local Search Ads

How to Build Trust Online: 7 Little Ways to Create a Trustworthy Website

INFOGRAPHIC: The Anatomy of a Search-Friendly URL

Question
Will social networks be at the centre of our professional lives as well as our personal lives? Microsoft seems to think so with their recent acquisition of LinkedIn. Read the full article here.

The numbers
100 Almost all of the 100 most expensive Google AdWords keywords in the United States are related to lucrative legal terms, according to recent research from ClickZ, EmpericalProof, and SEMrush. Read the full article here.

Recommended reading
Culture Connection: 'How Developing a Winning Culture Will Give Your Organisation a Competitive Advantage' by Marty Parker