Shake off your winter blues with my roundup of e-commerce news and insights….
Christmas may be long gone but this still makes for interesting reading, Google Releases New Tools In Time For the Holiday Season
In other news…
Are they taking over? Facebook Is Now Serving 8 Billion Video Views A Day
Looking to build up your skill base? This might be for you. How to write for the web&mdash: a new approach for increased engagement – Whiteboard Friday
It’s not just the big boys that are using cutting edge innovations. This article discussed the creative ways small businesses are using beacon technology. Could any of these ideas work for your organisation? Read all about it here.
Do you write your own blog or do you have input into your company blog? This article provides some clever insights. Blogging Tools: Apps to Better Manage Your Blog.
“The iPad Pro is plenty powerful, and it’s plenty big. But to call it just a bigger iPad” is like calling the Millennium Falcon just a bigger falcon.” Review: Apple iPad Pro
Personalisation is the name of the game in this current market. Marketers are constantly looking for ways to make people feel as if they are receiving a personalised service. Luxury car manufacturer, Aston Martin, understands the meaning of truly tailoring and personalising their products and service. Whilst this level of individualisation may not be possible in every organisation, are there ways you can make each customer feel a little bit more special?
Is the number of times a new user is likely to use your app before abandoning it if it isn’t user friendly. As the old saying goes, you don’t get a second chance to make a first impression. Read this article to understand why an app is uninstalled and how this can be prevented.
*Recommended reading *
David and Goliath: Underdogs, Misfits and the Art of Battling Giants by Malcolm Gladwell