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Shake off your winter blues with my roundup of e-commerce news and insights….

Worth noting…

Google’s Efforts To Monetize Mobile Pay Off, But Sites See A Hit To Organic Visits

Christmas may be long gone but this still makes for interesting reading, Google Releases New Tools In Time For the Holiday Season

In other news…

Are they taking over? Facebook Is Now Serving 8 Billion Video Views A Day

Looking to build up your skill base? This might be for you. How to write for the web&mdash: a new approach for increased engagement – Whiteboard Friday

It’s not just the big boys that are using cutting edge innovations. This article discussed the creative ways small businesses are using beacon technology. Could any of these ideas work for your organisation? Read all about it here.

Do you write your own blog or do you have input into your company blog? This article provides some clever insights. Blogging Tools: Apps to Better Manage Your Blog.

The iPad Pro is plenty powerful, and it’s plenty big. But to call it just a bigger iPad” is like calling the Millennium Falcon just a bigger falcon.” Review: Apple iPad Pro

Infographic: Want to know when the best time is to post on social media sites?

Question
Personalisation is the name of the game in this current market. Marketers are constantly looking for ways to make people feel as if they are receiving a personalised service. Luxury car manufacturer, Aston Martin, understands the meaning of truly tailoring and personalising their products and service. Whilst this level of individualisation may not be possible in every organisation, are there ways you can make each customer feel a little bit more special?

How Aston Martin uses product personalisation in a luxury market

The numbers
4
Is the number of times a new user is likely to use your app before abandoning it if it isn’t user friendly. As the old saying goes, you don’t get a second chance to make a first impression. Read this article to understand why an app is uninstalled and how this can be prevented.

Study: Mobile Users Will Go On Roughly 4 Dates With Apps Before Breaking Up

*Recommended reading *

David and Goliath: Underdogs, Misfits and the Art of Battling Giants by Malcolm Gladwell