chloe

Checkout

Wow, is it August already?! As ever there is loads going in the e-commerce sector. Take a little break from your work load and skim through some of the most recent news below. You never know there might be some ideas in there that you could implement in your business…

Worth noting…

Why You Shouldn’t Schedule Meeting Longer Than One Hour

CRO for Inbound Marketing: 6 Conversion Optimization Initiatives to Implement Today

In other news…

Facebook has never had more users, made more money per user than in Q2 2016

Verizon acquires Yahoo’s operating business for $4.8 billion

7 Adwords Features You Didn’t Know Existed

INFOGRAPHIC:

How to Deliver Negative Feedback & Why it Matters

Question
Why has Noble-winning economist Joseph Stiglitz called Apple’s business practises “fraud”? Read the full story here.

The numbers
$5bn Is the amount Kickstarter generated for start-up companies, ranging from virtual communities to real-life enterprises. Read the full story here.

Recommended reading
'The Chimp Paradox: The Acclaimed Mind Management Programme to Help You Achieve Success, Confidence and Happiness' by Prof Steve Peters

chloe

Checkout

Grab a coffee (or green tea!) and skim through my roundup of e-commerce news and insights from the summer months. Go!

Worth noting…
Google restructures into new holding company called Alphabet

Got big aspirations for your business? Be inspired by these ‘unicorns’

In other news…
Study: Non-Mobile-Friendly Sites Disappearing From Top Google Results

10 SEO Tools to Analyse Your Website Like Google Does

How Consumers Use Tech to Shop at Home and in Stores

10 Brands That Got Millennial Marketing Right | SEJ

INFOGRAPHIC: Selling Products Online? How to Build a Perfect Checkout Page

Question
Negative feedback can happen to anyone. How you respond should be based on your business core values. How would you have handled the bad press that Jessica Alba’s ‘Honest’ brand sunscreen recently received? Read more here.

The numbers
50%
is the amount of posts that had 2 or less Facebook interactions (shares, likes or comments) in a recent survey of 100,000 randomly selected posts. This suggests there is a lot of very poor content out there and also that people are very poor at amplifying their content. Read the full survey results here

Recommended reading
Delivering Happiness by Tony Hseih