When Should Your Ecommerce Business Employ a Graphic Designer?
When it comes to ecommerce, whether a customer is introduced to your business through online marketing, Facebook advertising, an internet search straight to the Home Page or via a banner on another site, the first thing they will see is your design. Having clear design, that reflects and communicates the core values of your business, is key to attracting and retaining your customer base. That’s where the skills of a graphic designer come in. Matt Edmundson has over a decade of experience running successful ecommerce businesses, selling over $50m of products to 6m people worldwide. He gives some guidance on finding a graphic designer, what to expect and how to use the relationship with a graphic designer to make the most impact on your business.
What is a graphic designer?
A graphic designer is a visual communicator. They communicate ideas to inspire, inform, or captivate consumers. They have a proven track record and a background in graphic design and skills using a variety of software. But most important of all, they should get your business and be able to translate that in design.
Do I need a graphic designer?
Yes! You may be a whizz on Photoshop. You may even have designed your own website. But ask yourself, as your business grows, as your sales increase, is the increased graphic design needs really the most effective use of your time? Hiring a graphic designer can:
Save you time and money – freeing up staff to concentrate on their actual strengths
Help you stand out from the competition – having a distinct brand tells a customer something about your company – you care enough to invest in the design
Keep your look consistent – designers can create a suite of templates, letter heads and web design to use across the company
Help your business grow – good design really can increase sales
When should I think about getting a graphic designer?
Now! If you don’t already have one. The sooner you engage a designer the sooner you will see the benefits in increased sales.
Matt Edmundson explains,
"Good graphic designers aren't cheap, but they're worth every penny, especially if you can find one that knows your brand and knows how you want to do things.”
Your visual branding is key online to customers. It is the first message you send out. So you want to get to get it right. It can be tempting, if you have Photoshop and are tech savvy, to maybe save on cost and create your own design. But a graphic designer is so much more than a technical expert on Photoshop. They will bring a whole toolkit of expertise on how to create holistic visual branding for your company, that will cross over all of your marketing and correspondence.
How much should you expect to pay for a graphic designer?
Matt says that depends – on the work that needs to be done and on the budget you can set aside for the work. If you haven’t previously engaged with a designer, it may be a much larger job at first. You will need to get to know each other, as with any working relationship.
As an example, Matt explains he paid a US branding company £18,000 to rebrand the entire Jersey Beauty Company website. But then Matt points to the JBC website as proof that ‘you get what you pay for’, because they ended up with a site that reflects their company and its core image and values.
For ongoing project work, Matt estimates in the region of £500 a day for a good graphic designer. Although this figure could be a lot less depending on whether you employ a full time designer, outsource, and hire locally or internationally.
That sounds like a lot of options - outsourcing, hiring, ordering templates and then populating them with in-house extras week by week…
Working with a graphic designer needs to work for you and your company’s needs. You may want a rebrand of your website – that is one job. You may have new products weekly, offer emails, facebook advertising - there are lots of options available to you depending on your needs.
Outsourcing – it can make sense to outsource large jobs, such as rebranding of your website. Just like if you were refitting a physical store, you would look for a company to undertake the contract, the same is true of website rebranding. It might be tempting to cut corners, but getting the right team to work on your website could make the difference between having a mediocre business and having a great, profitable business.
Hiring an In-house Designer - you may choose to hire a local graphic designer who can come and work on site with you. This has its own benefits – Matt uses in-house staff to work on permanent graphics and email design. That’s because outsourcing for some of those regular tasks can become really expensive.
Templates – Matt explains that when he rebranded JBC’s website, he also got the design team to make a series of email and web templates. This means that the in-house team can populate these templates moving forward. This keeps the brand pure but also reduces longer term costs.
Who should inspire the design?
Ask yourself, who do you want to engage with your company? Matt explains he sees two keys to a successful website – traffic and engagement. Firstly, you need to direct people to your site. That comes from your marketing and business plans, from knowing your customer and how to reach them. Secondly, once they land on your page, however that happens, you need to engage with them. Your customer needs to land on your page and feel like, yes, this company is for me. They get me.
So who should inspire your design – whoever you want to engage with it. If it’s women you’re predominately selling it to, it might not be the right thing for you to have an all-male design team make your website. Include your target customer base in the design and re-branding of your company, give them an active voice, and you will see your sales increase. It’s simple, but it’s the easiest thing to overlook.
Matt Edmundson has over a decade of experience running successful ecommerce businesses. He has sold over $50m of products to 6 million customers worldwide. Matt knows the ecommerce business. He has also learnt the hard way at times. And now wants to share those lessons to work with you to transform your online business. For more information on Matt’s ecommerce consultancy, click the link below:
The Matt Edmundson Way to Spy on Your Business Competition Legally and Without Obsession
We all do it. Research the competition. It’s necessary. Especially in the fast paced, ever-changing world of ecommerce. We need to see what other companies are out there right now, offering the same services as us, occupying areas of the market we want to grow into. Having a clear understanding of what our competitors offer, and the gaps in the market, will help us to offer the best service possible to our customers. Knowing our competition is what will set us apart from our competitors.
But there’s a way to research the competition – legally and without becoming so obsessed with what everyone is doing our own business suffers. Matt Edmundson knows all about this. With over a decade’s experience of running ecommerce businesses, generating over $50m of worldwide sales for over 6m customers, Matt has developed the Mastery 2017 course to share the lessons he has learned through his experiences, and teach businesses how to thrive in the world of ecommerce.
Is competition healthy in business?
Perhaps, the wrong question. Because the simple answer is, like it or not, there is competition in business. And actually, if you’re starting a company where there is no competition, and none on the horizon, chances are you won’t have much of a customer base either. As they say, there is ‘nothing new under the sun’.
So we need to make competition a healthy thing, something that works for us, a positive for our company. Matt Edmundson talks about this as learning to watch what other people do, in order to understand what works for you, so your business can thrive. Some companies make the mistake of holding up a mirror to reflect on their performance. In actual fact, the best way to gauge your success of your company is to analyse it against your competitors, in the context of the wider marketplace.
In his online course, Mastery 2017, Matt will take us through a series of steps to understand how we can channel competition in a healthy way, to get a better overall response for our company in the marketplace, using his specific knowledge of ecommerce.
When we learn to shift our mindset to seeing competition as a healthy tool for growth, we begin to unlock the benefits of healthy competition, that it can:
- Teach us the biggest lessons – when we are equipped with the tools to compare the competition and to put the information we learn into practice
- Keep us on our toes – complacency is one of the biggest killers of ecommerce. We need to constantly improve and respond to the changing needs of our customer base. If we don’t, our competitors will.
- Help us exploit industry trends – learning to evaluate our competitors is one of the best market research tools at our fingertips. When we see what methods our competitors are using to succeed, and indeed where they are failing, we can see what could work for our business.
How can I make competition work for my business?
The key to making competition work for your business is having the tools to learn from your competitors. It’s all too easy to fall into the trap of comparing ourselves with our competitors, becoming obsessed with how they are doing, what they are doing and how it measures up to our performance. This path only leads to playing catch up. How can my business be as good as the competition?
Matt Edmundson, in Mastery 2017, provides the tools to approach competition for success. For example, Matt will lead you through a session on making sure your Home Page is doing all it should for your business to thrive. Matt uses his considerable expertise in designing successful ecommerce sites to show you how you can use a study of competitors sites to glean the gems that will work for your company. Far from copying your competitors, or playing catch-up, Mastery 2017 will guide you through the process of cherry-picking the successes of your competitors, to ensure your own business thrives.
Understanding how to spy on your competition legally, and without obsessing, can help you:
Differentiate what you offer – by understanding what your competitors offer, you can see your unique strengths and how you can stand out in the market place
Prioritise customer needs – learning how to approach competition from the eyes of your customers, you can see their needs that are and aren’t being met by your competitors and how you can improve your service
Become more self-aware – often it’s only when we see how easy or difficult it is to navigate a competitor’s ecommerce site that we realise the flaws in our own.
Spying on the competitors legally without becoming obsessed
In his online course, Matt Edmundson uses his vast experience of the world of ecommerce to teach you how your business can thrive. Understanding your competitors is just one building block in a wider strategy of success. By placing the information we can learn from our competitors in context, we begin to see that it is a part, not the whole. This will stop us from becoming obsessed with what our competitors are doing, instead focusing only on how that knowledge can help improve our business.
Competition is a healthy thing, if we understand how we can use it for good! Competition:
- Can foster innovation – some of the greatest inventions have come from someone seeing the competition and realizing there was a better way to do things
- It can make you work faster and smarter – knowing we are competing with others keeps our energy and focus up
- Puts customers first – healthy competition will make you continually ask that vital question – what does our customer need and how can we be the ones to provide for that?
- Is a way to learn from others’ mistakes – learning to understand your competitors means you don’t have to make the same mistakes they have.
Matt Edmundson has over a decade of learning experiences to draw on and share with you in his online course, Mastery 2017. By learning how to make competition a healthy tool, rather than making negative comparisons, Matt has developed successful ecommerce businesses, such as Jersey Beauty Company, and has generated over $50m of sales for over 6m customers worldwide. Matt wants to share his experience and expertise with you, so you can put the proven tools Matt has learned into practice and see your ecommerce business thrive.
The Mastery 2017 online course has limited places. In order that you get the most out of the course, Matt has requested we limit the course to 50 participants. Be one of them and see your company transformed.
You can sign up here:
Marketing in a Digital World
Let’s face it: a business needs to have a strong online presence and digital marketing strategy, if its leaders want to stay ahead of competitors. If you are like most eCommerce entrepreneurs we meet, then you will want to know which eCommerce trends are emerging, how they will affect your business and what you should do about it.
Not every eCommerce entrepreneur feels confident in their ability to keep up with industry giants, such as Amazon and Ebay. Ask yourself this: as new digital developments are introduced as a fast pace, do you doubt that your eCommerce site is good enough, to keep up to date with competition?
Hey, if you are worried that your eCommerce site will thrive in a crowded industry, it might be a comfort to know that you are not alone. There are so many eCommerce entrepreneurs struggling to implement a clear, digital strategy that will not only attract new customers but also retain existing recognition.
Facing Troublesome Technology
The trouble is: your job used to be easy. If you were an eCommerce entrepreneur 10 years ago, you were one of a kind. Digital strategy was easy, your customers had dial up time to contend with and were used to wafting for Internet purchases! But with over 100,000 eCommerce websites operating on a daily basis, making your small online business stand out has become a tricky art to master.
Want The Potential to Disrupt the Market?
It doesn’t have to be like we’ve mentioned above! Running a small eCommerce business puts you at a great vantage point and we’re here to help. More and more consumers want to buy from sites with personality that will care about their individual clients, just like you and your business.
As a small, online business, you are not weighed down. Unlike industry giants, you can develop quick reactions.
You are nimble and agile.
You are able to shake up the market. With the right know how, you can put into practice what it takes to be an ecommerce master!
Boost Your eCommerce Mastery
OK: you can always hire a digital marketing firm to handle a large chunk of your online strategy. But it is a better idea to have a full understanding of eCommerce trends, as well as digital marketing. This is especially important if you want to regain control of your eCommerce business and implement a long-lasting digital strategy.
I want to help you grow and transform your eCommerce business and thrive online as I teach eCommerce Mastery 2017.
eCommerce Mastery is an online course that will teach you a proven eCommerce system, and I have used in both my own business and clients businesses with great success.
Along with discussing digital trends, online marketing and website design in great, helpful detail, here’s what you will learn when you enrol for my 2017 Mastery course:
Strategy: many eCommerce entrepreneurs struggle to come up with the best strategy for their website. As a result, eCommerce entrepreneurs suffer what is known as “analysis paralysis” in which they have over-analysed eCommerce ideas to death, but have not taken any action. Mastery course will show you how to find your best strategy and how to make it work for your eCommerce business
Build: Your eCommerce website is critical to the success of your business so you will learn how to build and maintain a successful website, with the help of our web development expert, Mark Jackson
Attract: you will learn the answer to one commonly asked eCommerce question “how do I get more people to visit my eCommerce website?” Find out how to do digital marketing well with the help of Brendon MacDonald who co-founded a brilliant digital marketing company Yello Vee Dub.
Engage: you will learn how to engage visitors to your eCommerce store, earning repeat customers and a devoted, loyal following.
Enable: eCommerce is more than putting something online and hoping it sells. You will learn how to deliver exceptional customer experience throughout your business with examples and recommendations.
Get a Fast, Actionable eCommerce Strategy
Give your business a plan of action by completing 2017’s online Mastery course. Grow your eCommmerce site, by developing your knowledge of the industry. You will have a clear vision and strategy that you can easily implement for your business.
Regain Control of Your eCommerce Site
No longer will you have to rely on your graphic designer to tell you about the latest eCommerce trends. No longer will you feel overwhelmed and out of control when it comes to your website. You’ll finally be able to keep up or make headway against your competitors.